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China Design Centre




Concept 概念策划

LOGO 标识设计

VI 视觉系统





China Design Centre 中国设计中心



“The place to experience and collaborate with Chinese design and innovation.”

As a unique platform bringing together China and UK's creative industry, it offers in-depth consultancy services to foster collaborative projects and achieve the targeted goals. This covers the sectors such as urbanism and architecture, arts and crafts and creative design. 


The logo design shows the greeting to the world and inviting people to collaborate as it combines the Chinese character 中 means china; the shape of an opening door; the abstract shape of CDC. The Chinese part has done by the famous Chinese calligraphist Wang Donglin. It also gives a sense of space and participation. 

This project includes branding positioning, logo design and visual system design. 







中国设计中心位于伦敦,在英国和中国都建有广泛专业的资源网络,为客户提供定制化的培训和考察服务。

中国设计中心的使命是立足中国原创设计,建立国际合作平台,实现设计产业资源共享,互利双赢。

整体设计结合了中国的“中”,英文简称CDC,以及一道开启的大门。寓意诚挚地邀请各路才贤建立国际合作。

中文部分出自于著名书法艺术家王东林。

此项目包含品牌策划,logo主视觉设计, 以及视觉系统设计拓展。





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